iMessage and RCS to Unite: Google and Apple Collaborate on Unified Messaging Standard

After pressure coming from Google and Samsung Apple has finally relented and now it’s working with Google to add RCS support on iPhones, as per the announcement made by Google. Apple will launch this feature through a software update at the end of next year, which will bring a wide range of iMessage-style features for messaging among iPhone and Android users.

Apple’s sudden implementation of RCS support will allow users to share their respective information with other persons via text messages. In contrast, the RCS feature can be easily worked over the phone’s cellular data and Wi-Fi as well. Meanwhile, the iMessages aren’t vanishing and will continue to function as the messaging platform used for all communication among iPhone users.  

Google demonstrated that “Everyone deserves to communicate with each other in ways that are modern and secure, no matter what phone they have. That’s why we have worked closely with the mobile industry to accelerate the adoption of RCS, and we’re happy to see Apple take its first step today by coming on board to embrace RCS. We welcome Apple’s participation in our ongoing work with GSMA to evolve RCS and make messaging more equitable and secure.

We look forward to working with them to implement this on iOS in a way that works well for everyone.”  

In the meantime, Google is excited to work with Apple on implementing the RCS feature on iOS and says it’s great for everyone. Apple has yet to clear all the exact details. Still, it has very well-presented features, including read receipts, high-resolution images and videos, and enhanced group conversations, whereas location-sharing ability was also mentioned.

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According to the Apple Spokesperson, the company has a strong belief that bringing the RCS support will provide better reliability for cross-platform messaging, “Later next year, we will be adding support for RCS Universal Profile, the standard as currently published by the GSM Association. We believe RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS. This will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users”.


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